Keith L. Pope
Keith L. Pope is a professional photographer, graphic artist, web designer, personal branding consultant and entrepreneur with over 25 year experience in public relations. In his spare time he loves travel, go fishing and biking.
April 15, 2014
Many people think that personal branding is just for celebrities such as Beyonce or LeBron James, yet each and every on of us is a brand. Personal branding is the process by which we market ourselves to others. As A brand, we can use the same strategies that make these celebrities or athlete brands appeal to others. We can build brand equity just like them.
1. Just like corporate brands, people demand a premium price (a higher salary) based off brand value. (Kellogg's cereal is more expensive than super market brand, yet it tastes similar)
2. You will become more visible and be recognized by your peers, other successful business people, and entrepreneurs. With visibility, comes speaking engagements, jobs, clients, celebrity and the opportunity to make a difference. CLICK TO READ MORE