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Promote Yourself, Be Entrepreneurial
You are branded whether you like it or not take control of the process. If you don’t brand yourself, others will do it for you. Be proactive in presenting the image that you want others to have of you.
It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
The basic idea of personal branding is to promote yourself as having certain values, skills or expertise -- your brand -- so that if someone needs that expertise, they'll come to you first.