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50+ Tips to Brand Yourself Online

By: Jacob Share (www.personalbrandingblog.c​om)


Once you’ve designed your personal brand and have a personal brand name, use this handy list of suggestions to implement your personal branding strategy.

General purpose​

  •     Show your expertise as much as possible.

  •     Publicize your brand-related successes and achievements.

  •     Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging, etc.

  •     Help other people in your industry such as bloggers, Twitterers, colleagues, advice seekers, etc.

  •     Give people a reason to talk about you in a positive way that also matches your brand.

  •     Follow other people in your industry and anyone else who can teach you how to spread your message.

  •     Create and apply personal design guidelines that will share the values of your brand and are reusable online and offline.

  •     Keep in mind that where you interact online also conveys messages about you, and then stick to the websites and communities that will help most in reaching your goals.


  •     Choose an appropriate avatar.

  •     Consider using a personal logo.

  •     Join brand-related communities on social media (such as LinkedIn Groups), in discussion forums, newsgroups and mailing lists.

  •     Be helpful by sharing links and resources that you know people will enjoy.

Kinds of websites you could create

  •     An ‘ask an expert’ website to answer questions about your profession or area of expertise.

  •     Discussion forum about your industry that you would moderate and participate in

  •     A social media resume

  •     A personally-branded version of a free online tool that your audience will find useful.

  •     Personal blog



  •     Register your own name as a domain name.  If not available, use your personal brand name or some variation that won’t confuse people and will still reinforce your brand.

  •     Syndicate your blog in brand-related sites and networks.

  •     List your blog in pertinent website, blog and RSS directories.

  •     Exchange blogroll placements with industry bloggers.

Places to put your personal brand information

  •     Email signature

  •     Forum signature

  •     Website personal profiles (like Ning’s) that allow you to fill in a short bio and list your website or blog.

  •     Software-based personal profiles, like Skype’s.

  •     Dedicated video channels for you on sites like YouTube.

  •     Launch an online initiative related to your profession.

  •     Participate in other online initiatives to get noticed.

  •     Put out press releases when you have a newsworthy accomplishment to share.

  •     Write op-ed articles for mainstream media.

  •     Start a newsletter about your field of expertise.

  •     Conduct (free?) webinars about up and coming topics.

  •     Create your own products.

  •     Grow an affiliate network to promote your products, which means they’re also promoting you.

  •     Likewise, promote products that you can recommend honestly and whose buyers will appreciate you bringing it to their attention.

  •     Leave insightful comments on related blogs.

  •     Have online chats or Q&A sessions about brand-related topics.

  •     Guest post on pertinent blogs.

  •     Interview industry celebrities, trendsetters and other people of interest.

  •     Be one of those people of interest and get interviewed on related topics.

  •     Post presentations you’ve given on topic, such as by publishing them on your LinkedIn profile and blog.

  •     Write an eBook.

  •     Release free reports about latest events in your industry and your predictions for the future.​

  •     The name field in blog comments forms should mention your personal brand name.

  •     The website field in blog comments forms should point at the website that best brands you, whether your blog, social media resume, LinkedIn profile, or anything else.

Social media

  •     Considering the time investment involved, be selective in choosing the right social media for you, and then complete your personal profiles with your branding messages.

  •     Use Twitter or other micro-blogging services to network, ask and answer questions, share and learn.

  •     Create a social bookmarking account (e.g. on specifically for articles related to your profession or interest, and then encourage people to help you find related arti cles.

  •     Arrange to have bios posted about yourself on Wikipedia, Knol, Squidoo and other user-generated media.

  •     Launch a Facebook Page about your industry niche.

  •     Tie together everything in a dedicated Friend Feed profile that allows people to follow your online activities from one source.​

Personal brand-reinforcing content

  •     Produce your own podcasts (audio or video).

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